Café
See how we helped Kawa i Relaks
A cosy small-town café
A small-town café focused on good coffee, wholesome treats, a space to relax, and support for women in business.
A mission without online visibility
How do you pair social impact with effective reach in a small town? The café needed to build visibility online.
Low awareness
The café was little known beyond the immediate neighbourhood. New residents did not know it existed.
Balancing the message
We had to tell the foundation’s story and still invite local guests in for coffee and cake.
Precise targeting
Reaching people interested in wholesome food, good coffee, and a place to unwind in a small town.
Limited budget
The foundation had no large marketing budget. Every amount had to be spent efficiently.
Website, ads, and product-led content
2–3 km from the venue, breakfast and lunch times — plus posts that sell dishes, not just the interior.
A site with the offer, the foundation’s mission, and location — a consistent touchpoint with the café brand.
Close-ups of specific dishes drive more clicks than generic venue shots — e.g. a camembert and cranberry sandwich as the campaign’s top performer.
Precisely targeted ads for residents within a 2–3 km radius, with emphasis on mornings and lunch. Figures from 2 weeks.
| Period | Clicks | Reach |
|---|---|---|
| 09–15.03.2026 | 236 | 24 273 os. |
| 16–22.03.2026 | 198 | 23 918 os. |
| Total | 434 | ~48 191 os. |
Posts for Kawa i Relaks
Pastries, coffee, and a moment for yourself — authentic content from the café.
kawa_i_relaks
kawa_i_relaks Fresh extras for your coffee ☕️ Cinnamon rolls, second breakfast, espresso, and cappuccino.
kawa_i_relaks
kawa_i_relaks Apple pie — warm with ice cream or a classic slice. Which version is yours?
kawa_i_relaks
kawa_i_relaks Tiramisu — mascarpone, coffee, cocoa. Italian classic every day.
kawa_i_relaks
kawa_i_relaks When did you last sit down with a coffee and simply do nothing? At Kawa i Relaks, time moves slower 🤎
kawa_i_relaks
kawa_i_relaks Cherry cheesecake — creamy, with a gentle tang. Fresh bakes every day.
kawa_i_relaks
kawa_i_relaks Cinnamon roll straight from the oven — the aroma fills the café. The best snack with coffee.
kawa_i_relaks
kawa_i_relaks Fresh extras for your coffee ☕️ Cinnamon rolls, second breakfast, espresso, and cappuccino.
kawa_i_relaks
kawa_i_relaks Apple pie — warm with ice cream or a classic slice. Which version is yours?
kawa_i_relaks
kawa_i_relaks Tiramisu — mascarpone, coffee, cocoa. Italian classic every day.
kawa_i_relaks
kawa_i_relaks When did you last sit down with a coffee and simply do nothing? At Kawa i Relaks, time moves slower 🤎
kawa_i_relaks
kawa_i_relaks Cherry cheesecake — creamy, with a gentle tang. Fresh bakes every day.
kawa_i_relaks
kawa_i_relaks Cinnamon roll straight from the oven — the aroma fills the café. The best snack with coffee.
kawa_i_relaks
kawa_i_relaks Fresh extras for your coffee ☕️ Cinnamon rolls, second breakfast, espresso, and cappuccino.
kawa_i_relaks
kawa_i_relaks Apple pie — warm with ice cream or a classic slice. Which version is yours?
kawa_i_relaks
kawa_i_relaks Tiramisu — mascarpone, coffee, cocoa. Italian classic every day.
kawa_i_relaks
kawa_i_relaks When did you last sit down with a coffee and simply do nothing? At Kawa i Relaks, time moves slower 🤎
kawa_i_relaks
kawa_i_relaks Cherry cheesecake — creamy, with a gentle tang. Fresh bakes every day.
kawa_i_relaks
kawa_i_relaks Cinnamon roll straight from the oven — the aroma fills the café. The best snack with coffee.
“In a smaller town, a modest budget can still deliver very broad local reach. Close-ups of specific dishes generate many times more clicks than generic venue shots. The foundation’s mission + marketing = a strong brand that attracts conscious guests.”
Campaign results
Kawa i Relaks
Strong reach, sensible budget
Two-week campaign recap — precise targeting in a small town.
Campaign reach
An estimated ~48,000 people reached on a tiny ad spend.
Ad clicks
Engagement with the ads — real interest in the café’s offer.
Cost per click
Below the industry average thanks to sharp audiences and appetising content.
Ad impressions
Ad visibility over 2 weeks in the local town and surrounding area.